The Big Lift

My roles

The Big Lift is a research-led digital experience created for Iress in collaboration with Deloitte. I designed and built an interactive website that brings the research to life through engaging visuals, animation and interactive content, making complex information easier to understand and explore.

View the site

I started by wireframing and designing the website in Figma, establishing the layout, visual style and user experience. Once the designs were approved, I used a Figma plugin to transfer them into Vev, where I developed the fully responsive website and added animation and interactive functionality.

Design and development

I designed and animated a hero video to introduce the campaign and give the website an engaging opening. Combining footage with playful animated typography, the video brings energy and personality to the research while establishing the visual style for the wider experience.

Hero video and animation

I developed a series of interactive elements using ChatGPT-assisted coding to create functionality beyond Vev's standard features. These included a custom video player allowing users to explore three different personal stories, and an interactive calculator that estimates potential annual profit uplift based on employee numbers.

Both elements were designed to encourage exploration and make the research more engaging and relevant to the user.

Interactive elements

I also adapted the hero video from its original 16:9 widescreen format into a 1:1 square version for social media. I reworked the compositions, typography and animation to suit the new format, ensuring the content retained its impact across different platforms.

Social media adaptation

The Big Lift - Hero - 1-1 - Social - Cutdown.mp4

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