Beam
My roles
Beam is the supertech solution that supercharges payroll software and lightens the load of paying super for employers all over Australia.
I designed and animated a series of explainer and social videos for Beam, using engaging visuals, playful animation and storytelling to bring the brand's messaging to life. Working within Beam's existing brand identity, I developed illustrations, animated graphics and transitions to communicate key messages in a clear, engaging and approachable way. Each video was designed to capture attention while maintaining a consistent look and feel across digital platforms.
Building on Beam's existing character, originally created by another agency, I developed a series of new illustrations and animations to give the character more personality. Through expressive movements, playful gestures and interactions, I brought Beam to life, transforming the character into an engaging part of the storytelling.
Character design
